"Virtual Maritza - Merich Cuisine" will contribute to strengthening the capacity for cross-border cooperation between Bulgaria and Turkey in the field of sustainable tourism. The project offers opportunities for cooperation and networking between the regions of Haskovo and Merich for the creation of common products in the field of traditional cuisine and for the organization of cross- border initiatives of a promotional nature.
The project overall objective is to contribute to increasing networking between Haskovo & Merich regions for development of sustainable tourism based on traditional cuisine through cross-border initiatives. Specific objectives
1) Planning & implementation of field survey in Haskovo & Merich regions for collection traditional recipes of both regions & local food establishments for traditional cuisine;
2) Developing ICT tool & smart app for presentation & promotion of traditional cuisine of Haskovo & Merich regions & for networking between project partners, regional actors in tourism.
3) Enhancing promotion and cultivation of CB traditional cuisine as part of cultural heritage of Haskovo and Merich.
The project integrates 7 main activities and standing on the participatory approach it empowers local community at both sides of the border to develop an appreciation & knowledge regarding local issues of importance for tourism development. The project combines a variety of soft actions - surveys, development of ICT tools & smart applications supporting culinary traditions presentation & promotion, online forum, festival & publicity measures.
Expected results on the project are:
Survey „Traditional recipes of Haskovo region“ and Survey „Traditional recipes of Merich region“;
Survey "Local places with traditional cuisine in Haskovo region" and Survey "Local places with traditional cuisine in Merich region";
Map „Local places with traditional cuisine in Haskovo region and Merich region“;
10 long and 10 short videos presenting traditional recipes from Haskovo;
10 long and 10 short videos presenting traditional recipes from Merich;
Web platform "Virtual Chef"
joint platform for traditional culinary characteristics of Haskovo and Merich in three languages;
Smart application for mobile devices: „Haskovo & Merich cooking“ - presents Haskovo & Merich traditional recipes in fast and easy cooking in three languages;
Haskovo & Merich Cooking Festival;
Traditional Cuisines Recipe Book "Culinary delights of Haskovo - Merich border region" in Bulgarian and Turkish;
Information brochures, publications, press conferences, Project meetings.